Our goal is to expand marketing knowledge to help businesses develop sustainable marketing channels and tools for their business to flourish and thrive.
From media and public relations to digital and social media marketing, advertising and experiential events, the world of marketing can be a complex one and learning to navigate the various forms of marketing will cost businesses time and money – resources they often lack. Coupled with ever-changing digital marketing tools and technologies ,it is also difficult for businesses to keep up with the latest marketing trends.
Integrated marketing is something that few SMEs and non-profit organisations really know. Yet, it is exactly what they need to spread the message about their worthy missions more effectively. A sound approach to marketing is especially important to these organisations which do not have large marketing budgets. Their options for reaching their target audience are limited by lack of sufficient funding or resources. This is where we step in.
With our long and varied experience in marketing, we have the tools, resources and knowledge to help these organisations succeed. Our own mission has always been to help small and medium enterprises reach out and assist as many people as possible, and it continues to be especially important in times of change and mounting challenges ahead of all of us. Therefore, we started developing tools, methodologies and processes that are simple to use and apply for organisations with limited resources.
Over the years, after working with several hundred clients on various marketing campaigns, we have designed an integrated marketing approach suitable for organisations and people whose work aims to benefit society. We decided to expand our approach further and start educating non-profits and SMEs on how to apply our marketing tools. Our team of experienced and passionate marketers got together to develop this Marketing Education Foundation. Encemarketingedu.com is an online educational platform and community to help non-profits, social entrepreneurs and SMEs to learn more about integrated marketing and apply it in their own campaigns.
We believe that helping these individuals and organisations through what we know and do best is our way to contribute to society. By assisting others with our knowledge and experience, we thus extend their own mission to help others reach more people and benefiting the environment we live in. With SMEs being the backbone of many countries’ economies, we also believe that assisting them means creating a better environment for all of us.