ENCE Marketing Services has been in the business of marketing for SMEs for more than 15 years. With a team of 20 dedicated marketing professionals across Asia, we have served more than 600 clients around the world with thoughtful and effective marketing outreach that help to garner more brand awareness, brand engagement and eventually sales for our clients.
To find out more about how we work with SMEs and learn more about effective marketing strategies for SMEs, get in touch with us for a free consult, walk away with some ideas on what marketing can and should do for you brand, and what are the best ways to go about them.
For some inspiration, read up on our case studies:
Singapore’s First Mid-Priced Filipino Restaurant
Food & Beverage
Bonifacio is Singapore’s first restaurant that specialises in authentic Filipino cuisine. Due to 25% of the Singaporean white-collar working population hailing from the Philippines, the diner’s launch was much anticipated. We handled the fanfare of the inauguration with a series of media lunches, which garnered extensive coverage in prominent publications.
Malay Fine Dining Restaurant in Kuala Lumpur
Food & Beverage
Enak KL is a high-end restaurant that serves premium Malay cuisine in one of the most prestigious malls in Malaysia. The restaurant had never held a media conference in its six years after its inception. We conducted a media tasting of its new year menu in KL itself.
High-End Authentic Chinese Cuisine Restaurant Group
Food & Beverage
Peach Garden Group, a name synonymous with the original taste of the Chinese cookery, is a faction of diners comprising of one fine-dining restaurant, two Chinese restaurants, two casual-dining concepts and an outdoor caterer. Post-launch we were appointed to generate unique PR story angles that cater to the brand’s tone and audience. Due to our creative media outreach strategies, Peach Garden Group continues to earn a string of accolades from reputable publications such as Singapore Tatler and Wine & Dine, with glowing testaments of its commitment to quality.
Luxurious Thai Cuisine
Food & Beverage
Yhingthai Palace and Yhingthai Place were situated a few doors down the road from each other on Prinsep Street. The owners were unsure why Yhingthai Place was not enjoying the same long queues as its Palace sister although the food and service were the same. We launched a PR campaign to raise awareness for the sister restaurant where seating was not an issue and patrons did not have to wait in queue. The outcome was fortuitous.
Check Out Our Retail Case Studies
AMARA SANCTUARY RESORT
Heritage Trail & Shutters Restaurant
Amara Sanctuary Resort Sentosa is an award-winning luxury hotel in Sentosa, Singapore, built on a site of a former British military barracks from the 1930s. The company signed a 6-month retainer campaign with Affluence PR, during which we have managed to organise media walking trails, and tasting sessions, garnering a total of SGD 330,056 worth of print and social media coverage featuring the Amara Heritage Trail, the Shutters Restaurant’s new menus, and the resort’s staycation packages.
Our work for this brand entails social media management as well. This encompasses content creation & design, regular posting across social media channels, influencer marketing, strategic campaigns to boost the followers’ growth, and responding to social media queries.
Danish Luxury Designer Lighting
Having worked with W Atelier and exclusive designer brands for over 6 years has given us deep insights into the design industry and retail management of a wide range of brands. Lightyears is a sub-set of the Fritz Hansen brand and over the years, we have created multiple creative angles to help garner key media reviews. Our highly experienced team also employs our heavily-polished PR and marketing strategies to boost the brand’s reach.
Patented Gold-Plated Orchid Jewellery and Figurines
Pioneer of the unique orchid gold-plating process, RISIS has established itself as a well-regarded Asian gifts company globally. Affluence PR was the first agency on retainer for this brand, who had engaged us on an ad hoc basis for many years before. We then worked with RISIS for another 6 years, to perform regular media outreach for RISIS with its collection launches and CSR programmes, especially with the Children’s Society. RISIS’ zodiac-collection was launched and media-managed on Chinese New Year each year with an endowment gift for the first-born of the Lunar New Year. The work entailed our team staying up to midnight calling maternity hospitals to ascertain the first born of the year and being the first in the wards on Chinese New Year Day 1, to welcome the new baby with a RISIS gift ceremony in the ward.
Japanese High-Tech Sanitary Ware
Toto, a global brand of sanitary ware well-known for their leading innovations in creating the hurricane flush system as well as the automatic seat lift and close feature, has been in our arsenal of ID and retail brands that we have been promoting for over 6 years. The upshot is continual publicity for the brand by boosting its recognition and recall each year.
Singapore’s Oldest Bubble Tea Brand
Food & Beverage
A fun and friendly brand to work with, Each-A-Cup is youthful, energetic, and full of bubbles! We were authorized to rejuvenate the brand and reconnect with the youths, as well as to embark on a social media campaign to run contests and polls to help the brand develop. The outcome was highly fortuitous.
YI FANG TAIWAN FRUIT TEA
Refreshing Fruit Tea Kiosk
Food & Beverage
Yi Fang Taiwan Fruit Tea, a traditional fruit & bubble tea concept, retells the magical tale of the owner’s matriarch spilling the secret esoteric tastes in replenishing drinks and refreshing teas. To dissipate the enchanting flavours of tradition, the brand launched its newest outlet at the refurbished Change Alley Mall featuring its first open kitchen in the world with grandma at the helm. Post-launch, the Affluence PR team attended to a series of media tasting events at the refreshing new outlet, successfully garnering a total of SGD 101,180 worth of media coverage within the first two months of the PR engagement.
FU ER DAI
Unique Á La Mode Restaurant With A Penchant For Serving Classic Cuisine
Food & Beverage
This classic yet trendy restaurant is an extension of the prominent Bai Nian Niang Dou Fu chain of stalls. The restaurant is a refreshing F&B concept that serves an assortment of delectable dishes, including its signature Abalone Cheese Meehoon. Affluence PR was designated to arrange media interest angles so as to garner publicity in the press. Our team managed to feature the restaurant in a half-page article in the Sunday Times as well as stockpile lots of social media coverage following the media tasting event arranged by Affluence PR.
State-Of-The-Art Coconut Beverages Concept
Mr Coconut caters to the needs of thirsty Singaporeans looking for a variety of replenishing coconut drinks. This cutting-edge bar concept celebrated its second anniversary with a refreshing new menu launch at Far East Plaza. The event successfully attracted 40 media and social influencer guests. Affluence PR fortuitously pitched for media exposure for the brand on Channel News Asia, Gourmet Living, Straits Times; and on Radio stations like Capital 95.8, and One FM 91.3.
Check Out Our Design Case Studies
A Mexican eatery with fresh tacos and salsas, Baja Fresh focuses on the working professional crowd and specialises in takeaways.
We created a bright and colourful website, with large fun visuals, to bring across the Mexican party culture of the brand. We also used the client’s food images to create delicious-looking visuals that would make customers want to order from them. At the same time, we used a WordPress CMS site, so that the client could make changes on their own for time-sensitive information.
Beyond Beauty is a beauty and spa chain of over 15 outlets in Singapore and Malaysia.
Decadence Design ensured that we created a holistic end-to-end customer experience for the event, one that would bring customers seamlessly through the entire purchase decision journey — from the attractive backdrop to the posters on-site, at each beauty station, leading to the in-store tour experience.
CHIRON FLIGHT SERVICES
‘Chiron’ (kye’-rən, IPA: /’kairən/), renowned as a master of healing, was the supreme centaur, a being with the upper body of man and the lower torso of a horse in ancient Greek mythology.
Chiron Flight Services captures the essence of Chiron the centaur in its steadfast, skillful, and compassionate approach towards others, especially in the aid of the sick and injured as a medical concierge and travel private jet service.
Decadence Design skewed the brand direction into one that used the company’s original idea for the name into something that would encapsulate their overall mission and services provided. We created a logo that used the company’s initials, and portrayed the centaur in a heroic stance, very much like how Chiron’s staff and medical team will appear to their customers and patients in need.
Founder/Chef Luca Pezzera first started Bontá Italian Restaurant & Bar at UE Square in March 2007. In moving forward with the thought of strategic intention to promote his authentic rustic European/Mediterranean fusion cuisine concept bar & restaurant in Singapore, Chef Luca spearheaded birth of first flagship outlet of District 10 Bar & Restaurant at Windstedt Road in 2009.
Decadence Design worked closely with the chef founder and his partner to create a brand that brought together all the elements of the semi-outdoor dining with their modern fusion Italian restaurant and bar concept.
Check Out Our Events Case Studies
ASIAN FESTIVAL OF FIRST FILMS
GALA FILM AWARDS CEREMONY AT JUBILEE HALL
Supported by the Media Development Authority Singapore (MDA) and Singapore Tourism Board (STB), this event has been held in Singapore for 5 years, 4 out of which, the PR and marketing were handled by consultants in ENCE. ENCE worked with both government agencies who flew in 10 regional press representatives to cover the event. Coverage garnered: approx. $10 million.
BACARDI INAUGURAL MOJITO FIESTA
INAUGURAL MOJITO FIESTA AT CLARKE QUAY AND ISLAND-WIDE
Our team conceptualised the Fiesta and 5 large-scale events, and pitched for funding for Bacardi to make this a larger scale event. Bacardi received good brand awareness and a major funding from the Singapore Tourism Board (STB). PR, marketing, design concepts, and installation were done by us. Bacardi-Martini engaged ENCE to conceptualise and execute this island-wide festival for the Bacardi Mojito. The ENCE Group handled the public relations, design and concept for the fiesta. Fiesta activities spanning 10 days included Cuban Jazz at the Asian Civilisation Museum, a Salsa extravaganza at Clarke Quay Fountain Square, a Mojito Discovery Tour across outlets in Clarke Quay, the first outdoor Bacardi-Martini Grand Prix and Mojito specials across 56 outlets island-wide. ENCE brought in STB as a supporter of the Fiesta, and worked with the agency on the promotion of the fiesta during the Singapore River Festival 2009.
GOLDBELL MOVESG FUTURE MOBILITY LIVE VIRTUAL SUMMIT
Exciting Time for Innovation Awaits
The MoveSG Future of Mobility Innovation Summit will be bringing some of the world’s best brains and decision makers to connect, re-imagine and together inspire actions. Promising exciting and strategic leadership thoughts on the future of transportation, mobility and smart cities; the summit will explore pertinent topics such as flying vehicle, next generation connectivity and new business models, innovation breakthroughs for an inclusive society, autonomous technology, investment trends, and many other insightful topics.
HALLIBURTON FAR EAST
GRAND OPENING OF 3RD PLANT AT TUAS
Eminence conceptualised and executed the launch of Halliburton’s 3rd plant in Singapore for 1,000 employees, 250 guests and Guest-of-Honour Deputy Prime Minister Teo Chee Hean. The event was opened with a traditional lion dance and a Kompang performance for the CEO of Halliburton.
The Affluence PR team has years of experience in the marcom industry, a special passion for and insight into the retail and restaurant trade. Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.
“Affluence PR’s team handled the press conference professionally and they also helped us with additional marketing and sales ideas to sustain the brand awareness. We enjoyed working with the team very much.”
“Thank you for journeying with Gateway Entertainment and Gateway Theatre for the past 2 years. We are truly grateful for the support that were rendered to us during the period.Working with Maria, Gian, Melissa and Say Hua was a breeze. The team worked hard and delivered beyond what was expected to ensured that all our events went well. Despite some challenges , they constantly maintained a positive response to keep their clients assured that they know what they are doing.It was truly a smooth experience working with Affluence PR and we will definitely return as a client.Thank you and a smooth 2019 to you and all at Affluence!
“We enjoy working with the Affluence PR team. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since we started doing our PR with them.”
“The Affluence PR team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Affluence PR are a welcome relief and we can do more for the brand, and more for our consumers.”
“Working with Angela and her team was a breeze. It was first restaurant and we had no idea how to start promoting it. Angela met us in the hours of the morning to set everything straight and ensure that we had a good media launch. The team also delivered beyond their contractual obligations to ensure that we would have a smooth time.”
“The team at Affluence PR understood how we wanted the place to be positioned and designed a logo that we liked the first time we saw it. Affluence has worked on a number of new target groups for us and their idea for Pizza Rocks was really successful in helping us draw the crowd on quiet Monday evenings.”
“It is a pleasure working with the PR team in ROI Strategy. They are creative, resourceful and dedicated. The team helps us to align our PR objectives with our marketing direction … and most importantly, give us fresh insights on how to enhance our brand and extend the reach to new market segments. I trust them to do a good job all the time!”
“Very organised, extremely attentive to details, time and goal-oriented and at the same time you are real fun to be around… Each and every member of your team deserves praise all their own for excelling at what they do… You were a ‘dream team’.”
“Through the efforts and hard work of our PR agency, the festival has garnered in excess of USD6 million worth of coverage year on year, giving the festival the publicity it needs running a large week-long festival like this was a real challenge, but we managed it as a team!”
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